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Weekend Roundup: 7/31-8/2

You won't be at a loss for conversation starters this week with MacTribe's news updates to keep you informed!

LocalEats App Saves You Money
Virtual coupons on your iPhone can save you big bucks in reality: LocalEats, the fantastic app that puts a spotlight on local restaurants that contribute to the culture of their city, has teamed with some very fancy places in New York City to offer discounts and special menus to users of the application. So basically, spending $1 on the app can get you a $59 three course prix fixe at The Four Seasons or a late night three courses and a glass of wine for $26 at Lupa. So far these coupons are only available in New York, but if we know these developers, expansion is already on its way.

Don’t Text and Drive
Perhaps we’ve become a little too attached to our devices and to the notion of being plugged in when we can’t stop texting long enough to drive our cars, yes? In a new study—because apparently society needed scientific proof that this is a bonehead move—the Virginia Tech Transportation Institute reports that you’re twenty three times more likely to crash when you’re texting than when you’re actually paying attention to the road. Be careful out there.

Macs Dominate Premium Laptop Market
91%, folks. Yes, that’s right: ninety one percent of the premium laptop market (that is, notebooks priced over $1,000) is MacBooks. Consumers clearly see they’re paying for quality, and in an otherwise shaky sector, Apple’s sales have increased. Take that, Microsoft, with your laptop hunting and your bargain buys…

Profiles: Audrey Kawasaki
Since we’ve been discussing the Pratt Institute’s role in training young artists, this interview is a natural follow up. Although Audrey left Pratt early to pursue a career on the west coast, she learned a lot—even that teachers can be wrong! Audrey’s unconventional art is beautiful, accessible and available in prints for everyone to enjoy...she’s even done iPod skins.

Apple Makes You Smarter
And just in case you needed a reminder, here’s our story on the Journal of Consumer Research’s study on emotional priming: turns out that all the years Mac has been building its brand image it has been branding us too! Check out the connections between what we watch and how we behave—it may not be completely surprising that Disney Channel watchers acted more honestly than those watching E! Network, but it is absolutely fascinating.